Some Fundamental Information about Website Design and Marketing

Why Get a Website?

The purpose of a website can be simple or complex. 

Generally, your website's purpose is to help you accomplish some basic marketing goals.

  1. Establish your online presence. This takes your business to a higher level of professionalism.

  2. Help your business get found by new and current customers.

  3. Represent your business 24 hours a day. 7 days a week.

  4. Answer repetitive questions, thus saving you phone call time.

  5. Reflect your style, professional of your business.

  6. Describe your products and services in full detail. 

  7. Be a hub for all your other marketing efforts. Your website is where all your other marketing efforts will point to.

Basic Parts of a Website

A Website has some basic parts and purposes.  Every website generally includes the following:​

  1. A Home Page

  2. About Page

  3. Products / Services

  4. Contact Page

  5. Map / Location

This is the basic format of most business websites that customers are accustomed to seeing. However, the design and format has plenty of flexibility and there are many ways that your website can be organized.

These are based on the purpose of the website we are designing and the type of tasks that your website is being designed to accomplish.

Pick a Package

Deciding which website package works for your situation and getting started.

  1. The first step is sitting together and deciding what your marketing needs are. If you are undecided, we can start start small and build on that.

  2. We will balance your selection with the budget you want to work with and what you want your website to accomplish for you.

  3. Your time and budget will be respected and and all your concerns will be considered as we put your website together.

Your New Website

What Night Owl Websites will create, design and integrate for every website we produce.


Every website will include the following:​

  1. A Custom Design created especially for your business.

  2. A design that reflects your business style in a professional and attractive manner.

  3. Professional Content Writing.

  4. It will include all the contact information that you care to include.

  5. Photos. Personalized or Stock as allowed by the budget we have agreed upon.

  6. Your own personalized Domain Name.

  7. Initial SEO Optimization using keywords that apply specifically to your business specifics.

  8. A Google Analytics Account will be created for your website so that you can monitor your website traffic.

  9. A new Google Email that will connect you to all your accounts.

  10. Your website will be connected to all your existing Social Media Links, Like Facebook, Instagram, etc.

  11. Your website will be published within 10-14 days from start date.

  12. Ongoing Support for one year.  Belen Websites will be here for you to answer questions or help at any time. However, after one year has passed, we will touch base again and review any changes or updates that you may require. 

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Night Owl Websites is dedicated to serving fellow Small Businesses, Groups, Companies, Contractors & Sole Proprietors.

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