The purpose of a website can be simple or complex. 

Generally, your website's purpose is the cornerstone of your marketing and it will help you accomplish some basic marketing goals.

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1. Establish your online presence. This takes your business to a higher level of professionalism.

2. Help your business get found by new and current customers.

3. Represent your business 24 hours a day. 7 days a week.

4. Answer repetitive questions, thus saving you phone call time.

5. Reflect your style, professional of your business. Your business branding is established here with colors, styles, fonts, logos and your business 'language'.  These are all brought together to reflect you!

6. Describe your products and services in full detail. 

7. Be a hub for all your other marketing efforts. Your website is where all your social media, print media and other marketing  will direct your clients.

8. Everything is changeable. Your website can grow and change as your business does.

A Website has some basic parts and purposes.  Every website generally includes the following:​

1. A Home Page

2. About Page

3. Products / Services

4. Contact Page

5. Map / Location

This is the most basic format of most business websites that customers are accustomed to seeing. However, the design and format has plenty of flexibility and there are many ways that your website can be organized.

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These are based on the purpose of your individual website and the type of tasks that your website is being designed to accomplish. 

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Other productive apps and services your website might include are:

• Images and Galleries

• Menus

• Blogs

• Product Displays

• Videos and Music

• Events and Calendars

• Appointment Services

• So much more.

Night Owl Websites has designed several packages that apply to various business types, which may make your your decisions easier to get started.

 

Questions, you will need to ask yourself may be, do you want clients to contact you online? Would you like to have clients make appointments online? Would you like to be able to accept online payments? Are you planning to perform email marketing?

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Alternately, if your business has specific needs, then of course we will incorporate tools to customize your website. Overall we will always work to design your website just for you.

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1. The first step is sitting together and deciding what your marketing needs are. If you are undecided, we can start start small and build on that.

2. We will balance your selection with the budget you want to work with and what you want your website to accomplish for you.

3. Your time and budget will be respected and and all your concerns will be considered as we put your website together.

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Every website will include the following:​​

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1. A Custom Design created especially for your business.

2. A design that reflects your business style in a professional and attractive manner.

3. Professional Content Writing.

4. It will include your relevant contact information.

5. Photos. Personalized or Stock as allowed by the budget we have agreed upon.

6. Your own personalized Domain Name.

7. Initial SEO Optimization using keywords that apply specifically to your business specifics.

8. A Google Analytics Account will be created for your website so that you can monitor your website traffic.

9. A new Google Email that will connect you to all your accounts.

10. Your website will be connected to all your existing Social Media Links, Like Facebook, Instagram, etc.

11. Your website will be published within 10-14 days from start date.

12. Ongoing Support for one year.  Night Owl Websites will be here for you to answer questions or help at any time. However, after one year, we will visit again and review any changes or updates that you may require.