The Cornerstone of Your Marketing Program.

Your website is the cornerstone of your marketing. It is the online location that is the home of all your business identity, contact information, product and service descriptions. All your advertising will tie back to your website, so you want it to reflect the best of your business. Websites can be invaluable tools, not only to establish your online existence, but can also be used to sell your products and services or book appointments and get paid. Your website is working for you 24/7. Night Owl Websites can create a beautiful desktop and mobile website that will reflect your business to it's highest value. 

Search Engine Optimization is How Google Finds You.

Once your website is designed, it is important that everything is done to optimize your website so google and other search engines find you. This process helps your website become more easily found online. Your keywords and other SEO optimizations are part of an online 'nurturing' process that helps your business rise to the top. Thereafter, SEO takes place via blog posts and other activities that keep search engines learning who your businss is and how much authority you have in your field. The higher you are in your category, the more google and bing and other search engines will increase your SERP.

The Process of Pulling All Your Marketing Materials Together.

Branding is created through various tools, including the use of colors, styles, themes and graphics. This helps your customers identify you.

As you use not only print collateral, but social media advertising means there are many locations that your customers will instantly identify your brand and know that you are an established and trusted business.

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Color palettes, font styles, images and logos all come together to create an overall branding strategy that shows your business is intentional, attractive and authoritative in your field.

Your Business Logo is the Visual Stamp of Your Organization.

What is a logo? What does it take to capture your business in a small and distinctive graphic? 

Your logo is meant to represent your brand. It may be a combination of design and typography that will identify your business, products and services. It can also give customers a 'feel' for the type of business it represents. Night Owl Websites can create a Custom Logo and other Graphics that help your business establish your a visual identity that customers instantly recognize. This process is usually done before any marketing is designed so that there is consistency in branding.

Your Social Media Plan, Accounts and Marketing 

When we finalize the design and you are happy with your finished website, your site will be connected, published and available online. All of your existing social media accounts will be linked to your website.

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At this point, we can create a social media plan for you that includes creating, scheduling and posting important and ongoing posts about your business, products and services. There are myriads of social media accounts - Facebook, Google My Business, Twitter, Instagram, Youtube and more. Some will be more applicable to your business than others and only those need to be used in the Social Media Plan.

Traditional Printed Marketing Materials.

Print Media includes Business Cards, Menus, Signage, Labels, Brochures and other marketing material used for distribution during marketing.

You might decide on only business cards or single items or you could require an entire branded portfolio with the spectrum of marketing collateral. We can help you create these items.

As with all marketing, this is an ongoing process and changes can be made at various times, based on your calendar and sales goals.